BECOME A DISTRIBUTOR FOR THE GAME-CHANGING RAPPA WINDER
Farmers are switching to the Rappa Winder because it’s the fastest electric fencing system on the market and saves hours of fencing work every day. Become a Rappa distributor and build a business around a product that practically sells itself.
Why farmers want the Rappa Winder…
Designed by farmers for farmers, the Rappa Winder solves real problems. Without it, ranchers waste valuable time setting out fencing, collecting up wire, dealing with snagging, and moving equipment. The Rappa system makes electric fencing faster, easier and more efficient.
- Cut fencing time by 80% – set up 650 yards of fencing in just 20 minutes, and dismantle in 10.
- Easy for one or two people to use.
- Reduce labor costs and physical strain.
Register your interest to become a Rappa distributor.
- No extra power needed – driven by the rear tire of an ATV/quad bike or Side-by-Side/UTV.
- Reel out and collect in up to four lines of wire at once.
- Durable, specialist equipment, built to survive mud, weather and daily use.
- Proven to work with cattle, sheep, goats, pigs and for use with solar grazing.
Why become a Rappa distributor?
Rappa has been trusted for more than 30 years and is used by livestock producers, regenerative farmers, and land managers in more than 15 countries. Most of our distributors started by buying a Rappa Winder for their own farm, saw it working, shared the experience and started getting calls. Whether you’re already selling agricultural equipment or you’re a farmer wishing to diversify, Rappa is a proven, low-risk way to expand your business.
Become a market leader
There isn’t a product on the market to rival Rappa – the engineering, speed and durability set it apart.
Once producers see the system in action, the value becomes immediately clear: saving time, reducing labor and making grazing management dramatically more efficient.
With no direct competition, this is your chance to get ahead of the game!
A growing market with strong demand
Producers are actively searching for ways to reduce labor and increase grazing efficiency.
Many discover Rappa through YouTube, social media or word-of-mouth and are already convinced by the time they call.
By the first conversation, most customers are no longer asking if the system works, they’re asking how quickly they can implement it on their ranch.
Distributors often use Rappa products on their own farms
The first distributors were product fans, selling something they believe in, to the people they know.
They sell with genuine confidence because they’ve experienced the benefits of the Rappa Winder system first-hand and understand exactly how the products perform in real farming conditions.
Backed by an established UK manufacturer
Rappa brings decades of manufacturing experience, internationally recognised expertise and a long-standing reputation for reliability in the livestock industry.
Distributors benefit from partnering with a trusted brand known for building durable, practical products that perform in demanding farming environments.
Ready to diversify your business? Join the Rappa distributor network.
What our distributors say…
“Regardless of size, the one thing farmers never seem to have enough of is time. Rappa Winders are changing this farm by farm.”
– Jon Aumann, Grouse Hollow Farm, Rappa distributor for Wisconsin, USA.
What you’ll be selling…
You’ll be able to offer a complete range of Rappa fencing solutions, including:
- ATV and Side-By-Side fencing machines.
- Dairy and Barrow units.
- Reels, posts, wire and accessories.
- Spare and consumable parts, eg. clutch pads, springs.
This gives you scope to work with large-scale operations as well as small, independent farms and ranches.
Who will buy the product?
Your customers will include:
- Beef ranchers and dairy producers.
- Sheep and goat farmers.
- Regenerative farmers.
- Solar grazing contractors.
- Land managers and conservation groups.
You will have access to a broad and growing market across both traditional and regenerative farming sectors.
What we provide for our distributors…
Training & technical support
- Full product training on site or remote.
- Direct access to our technical team.
- App support and phone support for you and your customers.
Events & demonstrations
- In-person event support where possible.
- Guidance on running demos.
- Printed materials, merchandise and other event collateral.
- Social media and marketing content to help promote local events.
Marketing & sales support
- Ready-to-use photos, videos and social media posts you can share straight away.
- Logos and brand guidelines, fonts and taglines.
- Enquiries in your region passed directly to you.
- Lead-generation and conversion support.
- Introductions to our existing database in your area.
Parts & stock
- Access to consumable parts and advice on what to keep in stock.
Download the Rappa app…
Support for you and your customers can be found on the Rappa app, featuring user guides, tips, instructions and demos.
Register your interest…
This is your chance to be part of the Rappa revolution and change the future of electric fencing in your region…
Frequently Asked Questions…
What is the process of becoming a distributor?
The first thing to do is register your interest, you can do this by:
- Completing our online form.
- Emailing us at sales@rappa-international.com.
- Calling our main UK office on +44 1264 810665. Please note, our office hours are 9am – 5pm GMT, Monday to Friday, but if you leave a message, we will get back to you as soon as we can.
Don’t forget to include your email and phone number, where you’re based, and any other information that you think might be useful, such as whether you distribute any other products, whether you already own a Rappa product etc.
Our team will be in touch to arrange a meeting via Zoom/Teams where we can answer your questions and get to know more about your set up.
Is there a minimum order quantity to start with?
Getting started with Rappa begins with a conversation about your business, your potential customers and the opportunities in your region.
Whether you’re looking to trial a single unit, supply existing customers or explore a larger distributor partnership, we’ll work with you to find the right starting point and build a plan that fits your market and your budget.
Our team will guide you through suitable options, support requirements and the best next steps for growing with Rappa.
How does shipping and the logistics process work?
Delivery times depend on which country you are located in but usually, it takes no longer than 8 weeks from the time your order is placed.
Please note that timelines depend on product availability, correctly completed documentation and any unforeseen shipping delays outside of our control, but we will always keep you informed along the way.
How is your pricing structured?
Distributor pricing is available on request. We work closely with our international distributors to provide market-appropriate pricing that supports sustainable growth and allows distributors to remain competitive in their local market.
As pricing may vary depending on territory, distribution structure, and regional requirements, please submit your enquiry and a member of our team will contact you directly.
What support do you offer for distributors?
You’ll have direct, ongoing support from our team as you grow your business.
- Sales & onboarding: Our team will help you get started with product training, demonstrations, pricing guidance, and general business development. This support continues long-term. We work closely with distributors around the world, many of whom have been with us for several years.
- Marketing: We provide a range of assets including logos, videos, imagery, and both digital and print materials. We can also support lead generation through activity on Rappa’s main social media and email channels. Agricultural trade events are a great way to showcase Rappa products. Our marketing team supports your presence by promoting your attendance and making available a range of design assets and branded materials for your use.
- The Rappa App: Available on Android and iOS, the app includes user guides, demo videos, tips and step-by-step maintenance instructions. It’s a great resource for both you and your customers.
Do you work with other distributors?
Yes, but we ensure you’ll have an agreed, defined territory so you have room to grow the business.
We manage territories carefully to avoid overlap and to ensure each distributor has a fair opportunity to develop their market.